Our Mission
Turning struggle
into strength
Every person can turn struggle into strength and pain into purpose, given the right resources. Clothing is the introduction — not the destination.
How we can help you
Clothing that you are proud to wear
Because when you wear Alchemy, you wear more than a piece of fabric. You wear a statement, a message someone you walk past needs to hear. You wear your heart on your sleeve (literally). Clothing that shows your character.
Clothing that makes you feel safe
Alchemy Wears aims to spread a message to others, of course. But our main intent is to help the person wearing it. We researched the best blanks, looking for something that feels like being wrapped in a hug from your grandmother. What we found was premium AS Colour. Every time you put on your Alchemy gear, the message is a reminder that you are supported and seen, while the material itself is chosen to make you feel comfortable, warm and safe.
Clothing that also focuses on the design
We understand that there is more to clothing than the message and comfort. Style is incredibly important, and that’s why we spend just as much time focusing on the design. Creating something stylish and fashionable matters, so Jessica Jackson (a digital designer) and I spend hours crafting each piece together, carefully and thoroughly, to make something you want to wear.
How we help the community
Our clothes carry reminders for strangers who see the messages on the back. They also help fund the Alchemy movement, designed to help more people.
As the world continues to advance, we see businesses, products and services on an upward spiral of what some would call improvement. But what the world needs now more than ever isn’t more technology, it’s not more AI, and it’s not more solutions to problems that don’t need to be solved. What the world needs more than ever is connection, a community, creativity and generosity. People willing to put their hands up and admit that the world is messed up, and then play their part in making it a little bit better. One. Step. At. A. Time. That’s what Alchemy is aiming to do — create a community, not a clothing brand.
And it’s easy to say that, so here’s what we have done so far. I went on a podcast where I talked about my story, the importance of mental health and the Alchemy Wears community. I was a panel speaker at The Great Mate Check In, an event designed to break the stigma around men’s mental health and encourage people to check in on their mates on the first Friday of the month. I brought Alchemy Wears hoodies to the event and they pretty much sold out.
What's next
- Looking at attending more events as a panel speaker after going through public speaking courses.
- Running across the whole of Australia to promote Alchemy Wears and raise money and awareness for the movement and mental health charities.
- The Alchemy movement →
What your support makes possible
Every company tells its customers what problems its business solves for the buyer. Which is fair, right? After all, businesses are about solving someone else’s problem. But very few go further to say how they solve the problems of the community. And no companies talk about the problems your purchase helps them solve — because if they were completely honest, the problem they are trying to solve is so obvious: making more money.
But the values behind why I started Alchemy are purer. It’s not for more zeros in my account, fame or praise. It is because I believe there is power in my message and the story I have to tell. I truly believe that there is someone out there who needs to hear what I have to say. What Alchemy has to say.
You help me help other people. You draw me closer to using my voice for the greater good in a more impactful setting — to bring the visions I have for Alchemy closer to being a reality.