Into the
Alchemy movement

I want to be open and honest about where your money goes when you buy an Alchemy Wears garment.

Every cent of profit goes back into the business at this stage. Let me explain why. I wrestled with the idea of giving profits to a charity or putting them back into the business. I chose to reinvest them, not for selfish reasons — it’s actually the opposite.

The way I see it, I could give all my profits from sales to a charity, but at this stage in the business, that money won’t have as big an impact as it would if I invest early. If the profit from Alchemy Wears sales goes to a big corporation each month, it’s not going to do as much as I believe the Alchemy movement is capable of doing. So I am investing in myself. I am investing in Alchemy.

So while the money doesn’t go to a charity yet, it is funding the Alchemy movement — an investment in a young man’s movement, dedicated to making a true impact in the world.